Portfolio

TORCHLIGHT MAGAZINE - BBB St. Louis

Torchlight is a quarterly magazine for BBB St. Louis’ ~9k Accredited Businesses, intended to help readers grow their business, provide education on marketplace ethics and reinforce the value of BBB Accreditation. I manage the magazine process from beginning to end, including pitching/planning sessions, conducting all interviews and drafting all copy except the CEO’s letter on pages 2-3. I also create the magazine layout in Adobe InDesign and coordinate printing and mailing with local vendors.

See Past Issues

Copy of BBB_Torchlight_Summer 25_digital.pdf

Email Newsletters - BBB St. Louis

BBB St. Louis publishes two weekly email newsletters for consumers and businesses. I manage our email marketing strategy and content calendar, and use Constant Contact to draft, build and distribute these newsletters and other marketing communications. In my first year at BBB, I overhauled the existing email strategy and increased open rates from an average of 32% to 40%. Today, our open rates consistently hit 45% - 51% each week.

Consumer Newsletter

Business Newsletter

press releases & content strategy - bbb st. louis

Press releases are the base of BBB St. Louis' content strategy. They serve as a starting point for topics we'll discuss each week, leading to editorial columns, on-air appearances, social media posts, newsletter content and other touchpoints. I manage BBB St. Louis' content calendar, prioritizing content that's helpful for our audiences, timely and aligned with BBB's mission. Several of my press releases for BBB St. Louis have been converted to national-scale articles published on BBB.org for all local BBBs to share with their stakeholders.

Travel Tips - Gov. Shutdown

Brushing Scams

AC Savings

Copy of FINAL welcome bi-fold with more BBB Blue.pdf

WeLCOME PACKET - BBB ST. LOUIs

I wrote all copy and coordinated with our graphic designer to create this print welcome packet, part of a larger welcome strategy. We designed the packet to make new Accredited Businesses feel valued and encourage them to start using services (like the BBB Seal and Business Profiles) that our in-house data analyst identified as correlating with higher Accredited Business retention. It holds other new member documents including a welcome letter and BBB Seal decals.

Crisis Communications eBook - Saxum

Organizations of all types can benefit from a crisis plan. I served as lead writer on a marketing eBook that gives readers a starting point to create their own plan and drives leads to Saxum's crisis communications staff.

Copy of Saxum_Crisis-Comms_Ebook.pdf

WeB Content - saxum.com

I led content strategy and copywriting efforts to update the "Obsessed for Good" page of Saxum's website, which serves as a source of truth for the organization's values-based approach to strategic communications.

sOCIAL gRAPHIC cOPY - oKLAHOMA dEPARTMENT OF mENTAL hEALTH

I wrote this social graphic copy for the Oklahoma Department of Mental Health and Substance Abuse Services as part of a campaign to raise awareness of mental health struggles among Oklahoma teens. The campaign directed trusted adults to a landing page with resources for supporting their teens.

OSDH_Federal Testimony

fEDERAL tESTIMONY - oKLAHOMA sTATE dEPARTMENT OF hEALTH

I served as one of two lead writers on this federal testimony on Oklahoma's COVID-19 vaccine response, given by the Deputy Commissioner of Health to the House Committee on Science, Space and Technology. My team was a key partner in communicating to Oklahomans about the vaccine when it first became available.

Social Graphic Copy - Oklahoma Farm Bureau Insurance

I wrote this social graphic copy for Oklahoma Farm Bureau Insurance to promote their commercial and individual insurance offerings to Oklahomans. This batch of social ads reinforces OKFB's well-established brand identity as a community partner who supports small, local businesses, farmers and individuals.

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