Portfolio

TORCHLIGHT MAGAZINE - BBB St. Louis

Torchlight is a quarterly magazine for BBB St. Louis’ ~8k Accredited Businesses, intended to help readers grow their business, provide education on marketplace ethics and reinforce the value of BBB Accreditation. I manage the magazine process from beginning to end, including pitching/planning sessions, interviews, copywriting, layout in Adobe InDesign, and coordination of printing and mailing with local vendors.

See Past Issues

BBB St. Louis Torchlight Summer 26

Email Newsletters - BBB St. Louis

BBB St. Louis publishes weekly email newsletters for consumers and businesses. I create our email marketing strategy and content calendar, and use Constant Contact to manage these newsletters and other marketing emails. In my first year at BBB, I overhauled the existing strategy and increased open rates from an average of 32% to 40%. Today, our open rates consistently hit 45% - 51%.

Consumer Newsletter

Business Newsletter

press releases & content strategy - bbb st. louis

I manage BBB St. Louis' content strategy and editorial calendar, prioritizing content that's helpful for our audiences, timely and aligned with BBB's mission. As part of that strategy, I draft press releases which go on to inform editorial columns, on-air appearances, social media posts, newsletter content and more. Several of my press releases for BBB St. Louis have been converted to national-scale articles published on BBB.org.

Travel Tips - Gov. Shutdown

Brushing Scams

Youth Sports

AC Savings

Copy of FINAL welcome bi-fold with more BBB Blue.pdf

WeLCOME PACKET - BBB ST. LOUIs

I wrote all copy and collaborated with our graphic designer to create this print welcome packet. The packet was part of a larger welcome strategy including an onboarding email series and regular touchpoints throughout a business' first year of BBB Accreditation. We designed the packet and inserts to help new Accredited Businesses feel supported by BBB and tp encourage them to start using services that our in-house data analyst identified as correlating with higher retention.

Crisis Communications eBook - Saxum

Organizations of all types can benefit from a crisis plan. I served as lead writer on a marketing eBook that gives readers a starting point to create their own crisis communications plan and drives leads to Saxum's crisis communications staff.

Copy of Saxum_Crisis-Comms_Ebook.pdf

WeB Content - saxum.com

I led content strategy and copywriting efforts to update the "Obsessed for Good" page of Saxum's website, which serves as a source of truth for the organization's values-based approach to strategic communications.

sOCIAL gRAPHIC cOPY - oKLAHOMA dEPARTMENT OF mENTAL hEALTH

I wrote this social graphic copy for the Oklahoma Department of Mental Health and Substance Abuse Services as part of a campaign to raise awareness of mental health struggles among Oklahoma teens. The campaign directed trusted adults to a landing page with resources for supporting their teens.

OSDH_Federal Testimony

fEDERAL tESTIMONY - oKLAHOMA sTATE dEPARTMENT OF hEALTH

I served as one of two lead writers on this federal testimony on Oklahoma's COVID-19 vaccine response, given by the Deputy Commissioner of Health to the House Committee on Science, Space and Technology. My team was a key partner in communicating to Oklahomans about the COVID-19 vaccine when it first became available.

Social Graphic Copy - Oklahoma Farm Bureau Insurance

I wrote this social graphic copy for Oklahoma Farm Bureau Insurance to promote their commercial and individual insurance offerings to Oklahomans. This batch of social ads reinforces OKFB's well-established brand identity as a community partner who supports small, local businesses, farmers and individuals.

Page updated

Google Sites

Report abuse